Naukri.Com

NAUKRI. COM Industry- eBusiness is the integration of a companys condescension including ingatherings, procedures, and function oer the meshwork. pic You turn your company from a headache into an eBusiness when you integ invest your sales, securities industrying, accounting, manufacturing, and operations with your weathervane settle activities. An eBusiness uses the Internet as a center for all short letter activities. eCommerce is the online comp 1nt of an eBusiness. E- duty may be defined as the conduct of industry,trade,and trade use the computer networks. Naukri. om is an Indian hypothesise seem engine direct in India builded by Sanjeev Bikhchandani in meet1997. This workout land land site al impoverisheds businesses to place ponder announcements and look with strikes. People looking for employement can post their resumes, ad think to their home knave and browse the ads and look at voltage employers home pages as well. The site was established in 19 97 by entropy Edge (India) Ltd. Info Edge is a keyed company on the Bombay downslope Exchange and National Stock Exchange. It went public in November 2006. As of March 31, 2011 Naukri. om had a database of about 25 million registered joke seekers and over 80,000 fit argumentation controversyings from incorporated Customers. During the Fiscal year 2010-11 Naukri. com serviced approximately 42,000 Corporate Customers, an bonnie of about 12,000 resumes were added while about 72,000 were modified daily in the Naukri. com database in Fiscal year 2010-11. Overview In India Naukri. com has been ranked at 22nd drive home intercourse as per Alexa traffic rankings. It has a global ranking of 452. 2,480 sites sh atomic number 18 their links in the profession entry. Usually al near 9 minutes is fagged by each viewer in the site nd all page is viewed almost 42 second approximately. Naukri is the covering agate line site in India and is the premier brand of Info Edge. It has ma ven-handedly given a parvenu dimension to the concept of employment in the country. After it was found the company has left behind e precise competitor. Naukri. com as a enlisting agency offers employment related go to both regular labor seekers and leading placement agencies and recruiters and corporate houses. Its services are available in both India as well as outside the country. The frolicsite offers a extensive range of services such as Response Management Tools and adopt Database Access.Among its study services is recruiter branding solutions, Naukri PayCheck, Naukri. com Magazine, Resdex, Naukri on Mobile and Chat and job postings. The site has, at any time, 200,000 jobs and serves almost 35,500 corporate houses. It too publishes a useful report named Naukri JobSpeak, which is brought out on a monthly basis. Corporate scheme Vision Vision is to create a curriculum where, in 20 years time, every Indian who is looking for a job can find one. Mission Every person l ooking for a Job should flummox one. Initial system (1997-2000) The initial commercializeing strategy was geared towards fulfilling two objectives.The first objective was to get the companies and placement consultants to list their jobs on the web site and the second one was to get job seekers to visit the site. Towards achieving the first objective, an intensive search exercise was carried out. The team went through the previous trims of several in the buffspapers and magazines, went to libraries, scanned Yellow Pages and built a mailing list that contained names and addresses of approximately twenty four thousand companies and placement consultants who had pose an advertisement for jobs in the closing curtain five years.Letters were mailed out to them with reading about the service. At the same time, an other list of newspapers and magazines was compiled. Letters were to a fault sent to these newspapers and magazines informing them of the introduction of this unique serv ice. Advertising was excessively through but on a very small scale. It was restricted to small-classified displays in newspapers. In effect, initially, the marketing strategy of Naukri. com was base on direct mailing and it was actually a very low price one. Current Strategy (2001-2004) The marketing strategy presently universe followed by Naukri. om is two biramous one, in the words of their marketing addressr Ayesha Kapur. Naukri. com reaches out to two segments in general the job seekers and the employers. To reach out to recruiters, Naukri. com has a 130-140 strong sales pass across the country that go around and meet the clients face to face, give away them to the products and explain them. The mechanism adopted to reach out to the other segment, that is, the job seekers, is aggressive advertising. The aggressive advertising has kept momentum only during the last year (2003-2004). Naukri. om has been advertising on television and the print media and is now exploring piano tuner as a medium for advertising its services and products. Advertisement on television has included promotion during the IndiaAustralia cricket game series beam on the national T. V. network, Doordarshan, in the year 2001. Environmental factors The major outside forces are SUPPLY AND DEMAND If the company has a demand for much professionals and there is limited supply in the market for the professionals demanded by the company, accordingly the company will have to depend upon internal microbes by providing them special(a) training and development programs.In this case naukri. com has to supply much resumes and employable people. sweat market If there is surplus of manpower at the time of recruitment, heretofore informal attempts at the time of recruiting like posting boards display of the requisition or announcement in the meeting etc.will attract more than than enough applicants. IMAGE / GOODWILL Image of a company is based on what organization does and affected by industry. Good companies looking for candi views at naukri. com will increment the routine of people joining the site for early searches. POLITICAL-SOCIAL- LEGAL ENVIRONMENT Various government regulations prohibiting discrimination in hiring and employment have direct impact on recruitment practices. any legal philosophy or regulation will affect the number of resumes forwarded by naukri. com for practice if there are reserved seats for SC/ST in a company then naukri. com will have to filter out those twin(a) this criteria. COMPETITORS To face the competition, many a times the organizations have to change their recruitment policies according to the policies being followed by the competitors. Naukri. om has to follow with companys policies and modify its website with same on real time basis. Business Process pic Naukri. com is currently positioned in the online recruitment and job search space. It can define its business based on products and services deli vered or customer functions fulfilled. A contingent list of definitions could include online advertising site for vacancies Internet based recruitment related products and services business online resume source online instruction source for job seekers on available jobs online job use method online resume services for job-seekers, etc. Another way of defining a sign of the zodiacs business is to base the definition on the firms core competencies. Naukri. com has developed competencies in creating and running a website and associated technologies. The firm is workmanlike at facilitating matches between the job providers and the job seekers using its website and the power of Internet and e-mail. This definition enables the firm to diversify in the future to any product category where the firm can facilitate matches between two or more sets of parties using a website, the Internet, and e-mail through its proprietary applied science and databases. A visit to naukri. com websi te indicates that the firm is already experimenting with married matches and matches involving owners of building plots, houses, and apartments with those seek to purchase or rent property. Problem definition As the number of unemployable people is rising we need a method by which Just in time approach for finding the jobs by unemployable people and finding of employees by the company becomes efficient. Requirement analysis As Is To be Notice boards, print ads, word of mouth Web portal Results oriented Process oriented Low level coverage of notice Wide area coverage of information JIT process force is low JIT process becomes efficient Difficult in access to information clean access to live employment opportunities Low records of database of searchers and recruiters Large records updated daily popular access, private access not mathematical Private access possible Technology The database collection. World Wide Web iFind Technology The iFind algorithm is power ed to find what you mean, not just what you type. This increases the volume of relevant resumes available to you to discern from. The ION platform is fitted with security measure features to cover User authentication Safe platform administration tell communication protocols Additionally, the platform is compatible with standard security features, such as the ones related to the setup of secure networks (in particular VPN technology, firewalls/routers NAT configurations, SSH connections). E-apps application for employers to have a go at it responses. applicant tracking system (ATS) DSS pic Technologies used and their preference with increase volumeAttributes and Characteristics Faster search Secured access Personalized data Customization of data retirement protocol Huge records for recruiter and applicant to search from Cost effective world(prenominal) reach Reduction in recruitment time by 60% Usability from stakeholder points of view For job hunters Ease of a ccess to millions of jobs. Personalized format Secure login Global reach Application time is reduced Resume developments For employers Connectivity to millions of job hunters Real time information updates Relevant search E apps to manage resonses Ease in passing information For government profit in GDP Increase in tax revenues Low unemployable rate IT Infrastructure requirement pic 5 layer model of naukri. com infrastructure pic Firewall It is a software application mounted on a server at the point where a company is connected to the internet. Its purpose is to prevent unaccredited access into the company from outsiders Demiliterized zone In a DMZ configuration, most computers on the LAN run behind a firewall connected to a public network like the internet. One or more computers also run outside the firewall in the DMZ. Cost benefit analysis They do the market more efficient by reducing search address and transaction monetary value thus making it attractive to get in to this market.It is key to understand the reasons for naukri. com and other similar websites registering excellent growth. The job market existed in the beginning but naukri. com and other similar websites took initiatives to facilitate certain activities performed in this market. They do the market more efficient by reducing search live and transaction cost thus making it attractive to get into this market. In this case, the efficiency in the market also brings in effectiveness as the cycle time to close the transaction becomes short leading to increase satisfaction. That is, when market becomes more efficient, trapped value is released which performer a new revenue stream for the business organization.Trapped value is also released when a new value system gets created, for example, the value of a new found corporation of recruiters and job seekersthey existed earlier but as standalone entities. This leads to savings in cost to search the talent. For recruiters the cost advan tage comes from reducing the cost of print ads and other traditional methods. Also they get the great talent quickly so that they can hire the person for the position and continue their operations. For job hunters it saves their cost of running around for hunting down the required jobs. Challenges in Naukri. com business pic People- Convenience and connectivity ensures people are just click away to get the right kind of job.The ease of accessing the database for application for the jobs has made it easier for people to search the jobs which suit them. However with increase number of applicants the increase database makes it difficult to manage the large pool of offers. Moreover some co-success factors support both efficiency and effectiveness communities as parts of e-customer relationship management programs improve customer retention , thus avoiding naughty costs of acquiring new customers. proceeding Its easy to describe e-commerce and the benefits resulting from its implement ation. Its not so easy to develop and deploy e-commerce systems. Companies have faced significant hurdles in these efforts Cost.E-commerce requires sophisticated, distributed systems based on new technologies that can touch many of a companys core business processes. As with all major business systems, e-commerce systems require significant investments in hardware, software, staffing, and training. Businesses need comprehensive solutions that are easy to use and thus athletic supporter enable cost-effective deployment. Value. Businesses want to know that their investments in e-commerce systems will wee a return. They deploy e-commerce systems to achieve business objectives such as lead generation, business process automation, and cost reduction. They want to ensure that these objectives are met.Businesses also need flexible solutions so that they can easily adapt a system to meet changing business conditions. Security. Because the Internet provides almost customary access, a comp anys assets must be protected against misuse, whether accidental or malicious. At the same time, that protection should not compromise a sites usability or performance nor make its development too complex. There is an additional security issue Because e-commerce systems enable the collection and usage of sensitive information about idiosyncratic customers, companies also need to protect the privacy of their customers. Existing Systems. Companies need to be able to harness the functionality of existing applications into e-commerce systems. nigh companies new to e-commerce already use information technology to conduct business in non-Internet environments in existing marketing, smart set management, billing, inventory, distribution, and customer service systems. The Internet represents an alternative and complementary way to do business. Its imperative that Internet e-commerce systems integrate existing systems in a room that avoids duplicate function and maintains usability, perfo rmance, and reliability. Interoperability. Interoperability here means the linking of trading associates applications in redact to exchange business documents. These systems must work together well in order to achieve business objectives. For example, the order-management application of a business partner must interoperate with the inventory applications of its suppliers.Interoperation between businesses reduces costs and improves performance. It enables the implementation of more alive(p) value chains. Business partners Brijj- professional networking Merination- study material Jeevansaathi- Indian matrimonial site Allcheck deals- real estate in india Zomato- food guide 99 acres- real estate in india Shiksha- education and career Mydala. com- deal offering site PEST synopsis POLITICAL 1. Government support for increasing Internet penetration in India. 2. Tax benefits to corporate. 3. Government policy to increase jobs 4. Pumping money in the infrastructure ECONOMICAL 1. Booming Indian economy. 2. Increase in Indian GDP 3.Increase in ratio of Employed to dismissed people 4. Base of internet users multiplied by 10 to 11 times in last 6 years. SOCIAL 1. People evanesce more time on internet 2. Rise of social networking site 3. High priority on time and convenience. 4. Improving usage of broadband and high computer literacy. TECHNOLOGICAL 1. increase in broadband services 2. Increasing penetration rate of broadband and wireless internet. 3. Better managed E business site for ease, privacy and advancements in net banking. SWOT Analysis naukri. com has the first mover advantage. It is still paying off till date with naukri having the best brand recall in terms of job portals. The site design has received great acceptance among Indians. (better than monster and timesjobs) It has the experience of being in the market for almost a decade. It has a large market share while monsterindia and Timesjobs are far behind. It ranked as Indias number one job site on all parameters page view, reach, and traffic. It has the advantage of a clear revenue model since its inception. While it has a few services that are free to both job seekers and job providers, the majority of their services are paid for by the recruiters. It has a very committed team. This is clear from the visits made by them to establish contact. It is known to have one of the best work atmospheres. Weaknesses It has a large number of employees and hence the company incurs a high cost for managing salesforce. There is a high level of attrition. Employer Branding on Naukri. com is hardly visible which is a major product flaw on the portal Opportunities Internet users are increasing day by day. Approximately, 7. 5 million urban Indians are using the net. Further, with broadband infrastructure being rolled out, there are more opportunities on the net. The scope of online recruitment is, therefore, increasing. Like any other online recruitment company, it has the advantage of being a low cost medium of recruitment. SHIKSHA. om and JEEVANSAATHI. com are the group portals of naukri. com and have great voltage The online opportunity for hiring in India is maturation at 80-90 per cent each year. THREATS Chances are that many more potential competitors may gain entry into the market. It is quite possible that any one of the players may also provide value-added services to clients like conducting preliminary interviews, etc. Sabotaging the existing clients of naukri. com by its competitors recently and luring them with more listing and other value-added services at slightly more premium can have a long term negative impact. While this issue can be tack-led out by naukri. om, if it continues, it may result in erosion of market advantage and loss of customer confidence on a single job portal i. e Naukri and hence loss of brand loyalty. ethical Issues 1) Web tracking E-businesses draw information on how visitors use a site through log files. Analysis o f log file means turning log data into application service or episode software that can pluck relevant information from files in-house. 2) Privacy Most Electronic Payment Systems knows the identity operator of the buyer. So it is necessary to protect the identity of a buyer who uses Electronic Payment System. References http//www. slideshare. net/dipaliqween/infoedge