Yo Bike History

Yo Bykes is the first galvanizing car Scooter to be launched in Indian market. Launched in 2006, this brand is a market attraction in the Rs ergocalciferol crore electric scooter market in India. Yo is from Indus Electrotrans which is a division of Electrotherm India which is a study player in the metalworks and steel industry. When electric bikes & scooters were launched in India during 2006, there were plentitude of expectations to the highest degree this stratum. The rising burn down footings , air pollution , growing associate about environment provided enough opportunity for such a product. The rising fuel costs were the most(prenominal) significant gene behind the growth of this fellowship. Yo Bykes rode on the spikelet of the higher fuel prices. Electric scooters are dirt sporty to run compared to flatulency vehicles. Compare the cost of Rs 50 for 500 km for electric scooters to Rs 50 per 60 km for gaseous state scooters. Besides the reward in running costs, electric scooters had also another favor .There is no need for license or registration for certain(a) variants. According to Indian rules, those vehicles which are powered by railway locomotive less(prenominal) than 250 watts and has the maximum speed less than 25 kmph do not need license. Yo Bykes launched the first scooter in this category branded as Yo Smart.

The electric scooters gained quick consumer attention across the country. The market saw the evolution of a new category . In 2007, the electric two bicyclists sales was around 10,000 units frankincense taking 10% share in the two wheeler industry. These figures att! racted lot of players into the market. Most of the bicycle marketers ventured into this segment. regular large companies care TVS and Bajaj began to view this segment seriously. TVS felt that electric scooters was a major threat to its Scooty brand. It proactively launched the electric version of Scooty to prevent this threat. How ever, the euphoria all over electric scooters could not hold on its initial momentum. The sales peaked(p) when there is a fuel price hike but...If you deficiency to get a full essay, pronounce it on our website: OrderCustomPaper.com

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