Employee Focus

CASE  STUDY : EMPLOYEE FOCUS IN SHOPPERS STOPs entrée: ?The Case Details- * Shoppers check was started in 1991 by C.L. Raheja when nonionised sell was unheard of in the country. * Organized Retailing became the fastest-growing fabrication in the country, as it grown from 50 bn in 1999 to ccc bn in 2004. * By December 2004, Shoppers force out became the starring(p) player with 16 stores across India with total retail topographic point of 725,000 sq ft. with a colossal 2100 employees. * Shoppers Stop main focus was on the customer and the somebody who attended the customers means the employee. * For enhancing skills of the employees, Shoppers Stop accentuate on bringing up them through many estimator programs. * At Shoppers Stop , right from chief operating officeholder to front-end sales person was called a Customer c nuclear number 18 associate. * Shoppers Stop had a specialized deduction program to groo m recruits, who were more often than non start timers. * Induction program included- class room pedagogy on the basics of retail store design, store space planning, ocular merchandising, selling and cashiering. Followed by mentoring program. In 2002.

Shoppers Stop accomplished that associates are not performing well and are not able to satisfy the customers * Shoppers Stop put in direct Customer Satisfaction power (CSI) and Employee Satisfaction Index (ESI) mentation that there exist a direct social coitus between CSI and ESI. * It started exploring ways to motivate associates who were in direct run into lens with the customer! s. * ESI showed that employee satisfaction largely depended on their supervisors. * Hence, immediately, skill upgrading gentility program for 4 months was launched for supervisors for improvement in terms of growth intimacy and customers handling skills. * Result came quick 101% change magnitude in average sales made to a stolon Citizen identity card member. * To motivate, Shoppers Stop introduced incentive program similar Jo Jeeta Wohi Sikandar. under this, associates who...If you require to get a full essay, grade it on our website: OrderCustomPaper.com

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