Business Problem

In God we trust, all others must bring data W. Edwards Deming Background: Outdoor advertising has become an integral inter-group communication of our lives and its unwieldy to imagine a stretch of alley without a billboard or a bus take / shelter without any companys advert on it. What was purview of movie posters alone a couple of decades back, today has Corporate from e really sector and of every size competing for a passer bys attention via outdoor advertising. succession over the years, the bill boards may have become bigger, flashier and louder, the knowledge behind the effectiveness and impact of the outdoor media on the care for version line of a ccap equal is not undecomposedy understood. Does the ad reach right customers, grab enough attention, results in business growth, is executed well, are most of the questions that industry has been grappling with for years. force of Performance Data Services, incubated at CIIE IIM Ahmedabad, is trying to a nswer nigh of these questions and service the fragmented outdoor advertising Industry on a Pan-India basis. Using POPs data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed and reckon RoI (Return on Investment).

PoPDS uses a blend of physical due persistence and technology to bring innovative solutions for the media planners, brand managers and media and is a skipper of the recently concluded Economic Times Power of Ideas initiative, and is fluff funded by the Department of Science & Technology, Govt. of India Problem Stateme nt: In fiat to provide a reliable servic! e to its clients, PoPDS motivation to have a reliable database of billboards scattered across the country. in that location are about 50,000 billboards in top 50 mark - 1, Tier 2 and Tier - 3 cities of the India. self-will of media billboards is exceedingly fragmented and dispersed making it extremely difficult to accumulate an organized database of the basic information about the billboards. The very personality of the business makes it...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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