Marketing Plan for Swatch Watch

INTRODUCTION: This securities industrying plan is prep ared to explain the goals and objectives of a give marketing function within The S agree crowd (Swiss) when The Swatch Group (Swiss) exports cancel Sign Swatch Watch to Malaysia. This plan draws on the image of marketing professionals in this industry as well as professionals in the advertising, marketing and community relations disciplines of the private sector. The target market is for youngsters sr. between 18 age old to 25 years and the price is $50. The goals of The Swatch Group marketing organization are to:          tin necessary and aimful information to customers and potential customers to enable easier use and understanding of this watch.         Successfully merchandise this watch. (Swatch AG, 2004) CULTURAL ANALYSIS: race and Society:         Malaysia has a population of about 22 million. It is a multi-racial awkward whose neighborly integration has become a grave l for the rest of the world. Almost 80% of the total population lives in the Peninsular. (Washington D.C.: Central Intelligence Agency, 2000) The modus vivendi here is progressively becoming more and more advanced(a) with great exposure to the western culture. Many Malayan youngsters do enjoy their night-outings to discos and bars. (Washington D.C.: Central Intelligence Agency, 2000) Geographical: Malaysia is in general warm passim the year with temperatures ranging from 21° C to 32° C in the embarrassedlands. However, this can be as low as 16° C in the highlands. Annual rainwater is heavy at 2,500mm (100 inches). Generally, Malaysia has two distinct flavours. The dry season occurs during the south-west monsoon from may and September. The northeast monsoon brings the rainy season to the country during mid-November till March. By this information, The Swatch Group has to change the function of this watch to fit the mode of Malaysia. (Washington D.C.: Central Intelligence Agency, 2000) Language: The subject Langua! ge... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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