Ifrah Naz MAKETING PEST AND SWOT ANALYSIS: Business Marketing: Unit 3 A3

The Pest analysis examines the outside(a) environment and the global factors that may have-to doe with a business. This provides a quick re placeation of the external pressures liner a business, and their possible constraints on a business. The P.E.S.T factors atomic morsel 18: political Economical Social Technology Political: This is concerned with how political developments, regionally and internationally might usurp a businesses strategy. This can include legislation, such as consumer laws, teaching and the governments view of certain activities. An example of a political change that may affect Bling-Bling is Legislation this being the trade descriptions act. The substitute Description Act 1968-prohibits ill-considered or misleading descriptions of goods or services. Therefore this means it is illegal to include designs on the create jewellery and advertise this on posters when these be not designate on the jewellery itself. Also Bling-Bling can not news pr ogram that the beaded jewellery is made out of metal when they atomic number 18 made from plastic, this is falsely describing the goods and misleading the consumers. If the law is broken at that place are consequences to face. If a customer has complaints about false advertise of the products they could notify the office of Fair Trading or the ad standards Authority. These authorities set up to monitor publicise in the U.

K it makes sure that advertisers confirm to the British computer code of Advertising and sales promotion Practise. This code stresses that all advertisements must be legal, decent, clean and truthful. This therefore means that Bling-B! ling must learn truthful and respectable advertising, meaning from the market strategy chosen include dead on target pricing, location of where the decease will be set up and times of sell e.t.c. Legislation is important and must be abided by the business. For .e.g. if a new health and safety law came to propel that All jewelry shops must ensure their jewellery... If you want to get a plenteous essay, order it on our website: OrderCustomPaper.com

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