The Birth of a Brand Brand development in the detergent market in Serbia. Essay is good for using it as a guidline for structuring a marketing communications plan

EXECUTIVE SUMMARY The product development of Talas Ekonomic was a abundant and hard subroutine as well as an arouse one. It started from grocery store research and went by whole of the text phases of product development. The initial investment in the project was 3.75 one million million million Euros and 270000 Euros in the initial, ten month, media campaign. The important goal of the project is for Talas to scram the leader in the detersive market of house servant detergents that so utmost, since it has been on the market for little than a yr it is too early to asses the advant eld of the product. The name of the product and the physique of the package were chosen aft(prenominal) market research studies and facts from the focus groups were placid so it was intentional to be attractive to the tar reach group of women above the age of 35 of a much traditional way of invigoration who are the consumer base for Talas. Visu on the wholey and according to its p erformance it is far better than other domestic detergents and can compete with inappropriate brands as well. Its main virtues are that it has high density, so you take away to pour less of it into machines, and that it washes efficiently at low temperatures therefore saving energy. A strong media campaign on all fronts is the chosen room for promoting Talas. The idea was to make it visible to all consumers in Yugoslavia.

This is through with(p) by frequent TV commercials on the most fashionable channels, billboards in the busiest parts of cities in Yugoslavia, branding of shops and supermarkets where Talas i s sold and promotions, samplings and other b! elow-the-line activities. We expect to achieve our goal through persistent advertising campaigns. The client, Delta IN, and Ovation Advertising are very(prenominal) satisfied with the brand growing and product... Very thorough, a few instances, where verbiage could improve, but other than well written. Table of contents would advantage from being at the beginning. Overall a good strain with quite a lot of resources for further study. If you want to get a encompassing essay, order it on our website: OrderCustomPaper.com

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