Mktg 205 Principles of Marketing

Kirk Bausman Ameri sewer Intercontinental University Unit 3 Individual jump MKTG 205 September 11, 2011 Abstract I n this paper I provide give an overview of distribution phone lines. Channel Levels Direct versus Indirect Distribution. Channel Organizations Conventional, Vertical, swimming and Multichannel Marketing Systems. I will analyze my target markets needs. Explain what I realise about my target market and what they want from a channel of distribution. Introduction This is an Overview of Distribution carry, and our target markets needs in distribution channels.Overview of Distribution Channels Direct channels to market atomic number 18 typically your sales force. Direct channels to market include all route to market that you control and finance straight off. The direct channel is typically more capital intensive to establish and you typically achieve a far greater level of control over this channel than you do the indirect channel. In indirect distribution an interme diary is involved amidst the manufacturer and the buyer. That intermediary is responsible solely for the distribution of goods on the behalf of the company. contemplate Target Markets Needs in Distribution ChannelsOur target market will need a guarantor answer that will fulfill their requirements that fit their needs. The market will be noble profile property or persons. They will need the direct channel. By using the direct approach the clients will get catalogs, websites, talk directly to sales personal. When it comes to security you will want to see firsthand what human body of service you are getting. And with this kind of service and the clientele, a simple T. V. ad will not do. Determine Channel Members with report The channel particle that we will use will be direct catalog, telephone, sales force, etc. n the world of security you do not want everyone to know how you do business. You only want those you service know how and when things get done. If everyone k imperti nent because there would be no point to rush security. We will have a sales force go out and talk to clients, certify them catalog, and follow up with phone calls. Discuss How Many Channel Members with Explanation We will be using only one channel piece. The member we will use is selective distribution. The reason for this is so that I can chose who to let have my service. We do not want to provide security for a company that maybe doing illegal activities.Channel Organization We will use a vertical marketing system this provides a musical mode to resolve the channel conflict that can occur in a conventional distribution channel where channel members are separate businesses want to maximize their own profitseven at the expense sometimes of the system as a entirely. Conclusion As a whole it is up to use all as a company to poking the service we provide. References Triple Canopy Secure Success www. triplecanopy. com/ Blackwater security www. blackwater. com www. ustraining. co m/new/contact. asp Marketing Kerin, Hartley, Rudelius